The Yearbook World of Scott Geesey
from Jostens Yearbooks of central/northern Pennsylvania
Files Available for Download
What makes for a great yearbook? The experts at Jostens give you the rundown...
Click here to download the information in a PDF file. The judges at Jostens who select the information that appears in each year's exclusive Gotcha Covered Look Book list the four major areas that THEY look at to determine a terrific yearbook.
What are the stories your yearbook staff will cover this year?
Click here to download the information in a Word file. There are the obvious stories covered every year, but there are far more stories out there to add more complete coverage and spice to your book. Print out this file, give one to every staff member and have them fill them out with ideas. Gather up the sheets and compile the mass list. You'll have the usual repeaters but you'll also have many story ideas that didn't occur to other people. It's a great brainstorming exercise that will definitely improve your yearbook.
Want to run an original fundraiser, tired of the same old things? Check out this file...
Click here to download the information in a PDF file. There are TONS of great fundraiser ideas out there, some just take some creativity. If you're tired of the 'same old same old' check out this file from a Jostens friend in Florida for some inspiration.
Jostens Yearbook Avenue has now received a major media accolade two years running!!
Click here to download the Word file, the original award announcement from November 2009. This is a media release from the Interactive Media Awards as they honored YBA with their Outstanding Achievement Award for 2009. and they did so again for 2010! Yearbook Avenue was the only yearbook online tool recognized by the IMA, and recognition was given in all five of their key areas.
Find out how to make a cool modular page design easily and quickly - your readers will thank you for it for years to come!
Click here to download the PDF file. Your staff can be creating pages filled with a variety of images and lots of great info!
Consider using a chronological format to make your yearbook more interesting - and your job a lot easier!
Click here to download a 12-page brochure with all the basics on the chronological format. For even more information and materials, log onto your Yearbook Avenue website and go to Education, then Publications and look for more on chronological yearbooks. You may wonder why you've never done chronological before!
Get your yearbook effort off to a great start - The First 30 Days are the key!!
Click here to download the check off form! Do these tasks and you're off to a flying start!!
Want to improve your business ad sales campaign? Or perhaps start one? From Jostens and me, below are files for all aspects of your successful campaign. These are Word documents and one PDF file...
- Click here to get a one page sheet of Tips for a well run ad sales campaign. Share this with students and go over the basics of good sales procedure.
- Click here to get a two-page teacher's lesson plan on your business ad campaign, thorough and ready to hand in. Yes, a business ad sales campaign is a teachable moment where students can learn or refine important skills that will serve them later in college and beyond.
- Click here to get a Student Release Form letter provided to parents, if your school needs this. Just update with your particular information.
- Click here to get a letter to send to prospective advertisers before sending out your staff. Just update with your particular information. A letter mailing in advance of a visit may sell some ads early, and it will notify the business of your interest in having them buy an ad so they are familiar later when a student visits.
- Click here to get a copy of a Rate Information Sheet to hand to prospective advertisers. Just update with your particular information. If you're not an all-color yearbook, don't be afraid to sell color advertisements, they could earn you extra money and add color to your book. If you're unsure what to charge for your area, please contact me and I'll assist you.
- Click here to get a Sales Contact List sheet for your students to use to keep track of advertising sales and visits. Just update with your particular information. Note the final column, asking for students to get an advertiser's signature to signify they visited. IDEA: type in the names of businesses you expect the student to visit.
- Click here to get a one page sheet of business cards for your student sellers to use. Just update with your particular information, and preferably print on ready-made business card paper stock available at any business supply store. Shouldn't your students be professional?
- Click here to get a one page PDF sheet on a great idea, selling business ad packages. Give your advertisers more bang for their buck, and earn a lot more money doing it. Make your offering much more valuable and advertisers will be coming back year after year.